Did You Blink? i.t.NOW Featured on CNBC

Can you spot the i.t.NOW cameo in this CNBC video?

Watch: The Rise of Salt Lake City

Salt Lake City is no longer flying under the radar. Its rapid rise as a national tech hub has caught the eye of leading media outlets, and most recently, CNBC highlighted how thriving businesses and industry leaders, including i.t.NOW, are redefining the city’s economic landscape. Has your business paused to notice this transformation? It’s not just an observation—it’s an urgent call to action. If you’re a local Salt Lake City entrepreneur or executive, understanding this shift is crucial to maintaining your competitive advantage.

Why Salt Lake City’s Rise Matters for Your Business

As detailed by CNBC’s recent feature (watch it on MSN here), Salt Lake City’s evolution from a mere crossroads community to a vibrant tech and business destination has severe implications for companies like yours:

• Talent War Intensifies: Increased demand for skilled workers places pressure on local businesses to attract and retain top talent.
• Cybersecurity Concerns Escalate: Growing businesses become prime targets for cyber threats, including ransomware and data breaches.
• Competition Becomes Fierce: The surge in new businesses entering the market necessitates operational efficiencies to remain profitable.

The Critical Role of Managed IT Services

Success in this evolving environment relies on proactive and strategic IT management. Here’s why Salt Lake City’s leading businesses turn to trusted partners like i.t.NOW:

Enhanced Cybersecurity Protection

The CNBC feature highlights explosive business growth—but rapid scalability often leaves enterprises vulnerable to cyber threats. Ransomware attacks and advanced phishing scams, empowered by AI technology, are rising dramatically. As reported in the February 2025 i.t.INSIGHTS Newsletter, organizations must proactively implement:

• Real-time threat assessment and remediation plans
• AI-powered cybersecurity defenses
• Robust incident response strategies

Notably, our recent AI & Cybersecurity Webinar outlines practical steps your business can apply immediately.

Strategic Cost Savings & Operational Efficiencies

Today’s businesses must operate smarter, not harder. For example, a case study featuring National Wood Products showcases how they saved six figures annually by outsourcing IT management to i.t.NOW. The lesson is clear: delegating IT tasks to specialists frees your internal teams to focus on growth and innovation, directly benefiting your bottom line.

Expert Strategic Consultation

When CNBC featured Salt Lake City, they indirectly spotlighted the degradation of traditional “one-size-fits-all” IT solutions. Modern businesses need personalized, scalable support as demonstrated by Employer Advocates’ success story. Tailored strategic IT consulting results in more effective security, compliance readiness, and stronger competitive positioning.

Anticipating the IT Challenges of Tomorrow

Salt Lake City’s accolades are more than a moment in the sun. They signify profound long-term shifts which require heightened vigilance, particularly regarding technological infrastructure and cybersecurity:

• Windows 10 End-of-Life is approaching: After October 14, 2025, unsupported Windows 10 operating systems pose serious security risks. Read more in our detailed Windows 10 End-of-Life Guide.
• AI-driven Workflow Enhancements: Leveraging advancements like Microsoft 365 Copilot can revolutionize your efficiency. Secure the insights you need from our Microsoft 365 Copilot Webinar.

Your Business, Poised for Success

Salt Lake City’s business evolution is inarguable. But is your business equipped to thrive amidst these changes? At i.t.NOW, we understand what’s at stake. Our mission has always been to deliver custom, proactive IT solutions that secure your success, streamline operations, and protect your precious assets.

“Our deep-seated expertise in managed IT services allows businesses not only to adapt—but to thrive—in Salt Lake City’s fast-evolving landscape.” — Mike Herrington, Business Technology and Cybersecurity Advisor at i.t.NOW.

Seize Your Strategic Advantage Today

The window to capitalize on Salt Lake City’s remarkable business upturn—covered by CNBC—is narrow. Waiting too long to optimize your technology can cost opportunities, revenue, and competitive positioning. Actively positioning your IT infrastructure ahead of changes will set your business on the path to sustainable growth and security.

Don’t risk blinking and missing another opportunity. Your time is now.